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“It’s a simple supplement that has the best 92 ingredients in it. It’s just easy and it’s so good.”
— David Beckham
Well, if David Beckham says so...
Ooo, I must take that. Maybe I will look like David Beckham.
Or perhaps Elle Macpherson is more your thing.
Or Kourtney Kardashian.
Or Gwyneth Paltrow.
Beautiful, successful, healthy-looking people telling us what they take.
Of course it works.
But hang on.
Why are they telling you?
And it is not just celebrities.
The athlete. The doctor. The scientist. The health coach. The influencer. The “partner”. The five-star review with a discount code.
Even your friend saying, “use my link and we both get £10 off.”
There are an awful lot of people enthusiastically recommending supplements.
And quite often, there is something in it for them.
Cash. Commission. Free product. Referral credit. A commercial partnership. Sometimes even shares in the company.
They may genuinely love the product.
But they are hardly independent.
Then there are all the lovely things apparently being given away.
The £10 refer-a-friend reward.
The 72% discount (true story... how??)
The free welcome pack.
The affiliate commission.
The influencer fee.
The celebrity “partner”.
None of it is free.
Every single bit has to be paid for somewhere.
And ultimately, it is paid for by you — the customer.
$301. That is how much they paid to get just one customer.IM8 — the supplement brand co-founded by David Beckham — actually publishes its customer acquisition figures.
In Q2 2026, it spent $35.7 million acquiring new customers.
That worked out at $301 for every single new customer. Just to get one person through the door.
Then, on top of that, IM8 reported another $4.3 million in brand royalties and ambassador contracts in the same quarter.
That is a lot of money spent getting you to buy the supplement before we even get to the supplement.
No wonder premium supplements cost north of £100 a month — and sometimes closer to £150.
So when you hand over £150, how much of that is actually paying for the ingredients you take?
And how much is paying for everything needed to get you to buy them?
So what gets squeezed?If a fortune is being spent selling the product, there is obvious pressure to keep the cost of the actual supplement down.
Cheaper forms of ingredients instead of the more expensive, more bioavailable versions.
Standard ingredients rather than more sophisticated delivery systems.
Cheap fillers and bulking ingredients.
In some supplements we have looked at, around half of the product is filler or other low-cost material.
And then there is the other great trick.
The enormous ingredient list of tiny amounts40 ingredients? Pah.
How about 90+ ingredients?
Sorry — 90+ SUPER ingredients.
Sounds fabulous.
But an ingredients list is not a dose.
A tiny amount of magnesium still gets MAGNESIUM onto the label.
Put enough tiny amounts together and suddenly you have a gloriously long ingredients list.
But perhaps not very much of anything.
So we did the oppositeThis is exactly why we built XORRO the way we did.
We started with the best, most bioavailable ingredients we could source, in hefty, meaningful amounts.
No cheap versions just to bring the cost down.
No fillers, bulking ingredients.
No tiny amounts added simply so we can squeeze another impressive-sounding ingredient onto the back of the sachet.
No capsules or gummies — just too small.
A capsule holds around 1g at most, and gummies are mostly... well, gummy.
XORRO gives you a hefty 9.5g every day.
Proper amounts of the ingredients we actually want you to take.
Grams where we want grams.
And nothing added simply to make XORRO cheaper, prettier or easier to sell.
Just the ingredients we want you to take.
And how do we “acquire” customers?Mostly, the old-fashioned way.
Someone takes XORRO, likes it, keeps taking it — and tells someone else.
We do not pay for that recommendation.
No commission. No referral reward. No commercial reason for them to say it.
That is the growth we want.
Customers who take XORRO month after month because they genuinely value it — and recommend it because they genuinely want to.
And then, after 12 months, we do something else rather backwards.
The price goes down.
Most supplement brands give you their best deal before you have even tried the product.
20% off your first order.
Huge introductory discount.
Free welcome pack.
Anything to get you through the door.
With XORRO, stick with it for 12 months and you become a XORRO Vanguard.
Your price goes down.
Not for one month.
Not as another introductory offer.
Forever.
Because we do not want to reward you for finding us the next customer.
We want to reward you for being the customer who stays.
That may not be the normal way to build a supplement company.
We are quite comfortable with that.
We would rather spend the money on what you take — not on getting you to take it.
And, in case you are wondering about price: XORRO is around £2 a day (£62/month on our 90-day plan). IM8 is around £119/month, and DoNotAge around £150/month.
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Trust me...
